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The innovative future of Healthcare with the mHealth apps

Author

Kirill Karahainko

Category

Business

Date

Nov 4, 2020

The coronavirus pandemic has profoundly impacted all aspects of life globally. The world seemed to be frozen in anticipation of something good, and people began to take more responsibility for their health.

The rapid spread of the virus made health institutions struggle to find new treatment approaches. Innovative digital technologies have become an integral part of the healthcare industry today.

Even though COVID-19 badly affected many spheres, it has had the greatest impact on the healthcare industry's existing capabilities. Namely, it boosted growth of the mHealth apps.

What is mHealth technology?

Mobile health or mobile health technology is a relatively new term that has grown in popularity over the past few years. This shows the ideal "collaboration" of technology with the healthcare industry to create patients' applications today.

We have already overcome the trend of using (e-health) technology by doctors and other medical experts to effectively use mobile devices or computers to effectively support public health. Therefore, mHealth can be called a subset of e-health.

Based on various sources and figures, we can see that there are about 320,000 mHealth apps available on the Internet, categorized into higher risk and lower risk applications.

What's more, it's interesting that health and chronic disease management apps are the two main categories that show high engagement, retention, and user satisfaction.

The core benefits of mHealth apps

mHealth technologies have a lot to provide healthcare professionals and patients. Namely:

Convenience

Mobile health technology offers tremendous convenience to patients, especially the elderly and children living far from cities. They have direct access to healthcare professionals and various healthcare facilities with just a few taps on their smartphones.

High efficiency

Nurses and other staff are often stressed by the workload and nature of their work. This can affect their performance and overall health. In this case, mHealth applications play a positive role, increasing work processes' efficiency, reducing the amount of manual documentation, and providing accurate information.

Convenient documentation

Based on Forbes facts, doctors spend a lot of their time on monotonous paperwork. One of the biggest benefits of mHealth apps is intelligent paperless medical records that doctors can access at any time.

Improved ROI

With the growing development of mHealth apps, doctors and various healthcare providers can build a “reliable name,” have a regular flow of patients, and improve their care quality without much investment in personnel, equipment, and infrastructure.

Types of mobile health applications

Many experts estimate that by 2022 the volume of mHealth solutions will be $102.4 billion. There are already many mHealth apps on the market, and there are more of them every day.

Most fall into one or even more of the following categories:

Diagnostic applications

This type of application allows medical experts to collect, estimate, and share data about their patients. These may include access to electronic health records (EHR), view laboratory results, or perform digital imaging. Built-in symptom checking tools help healthcare providers and patients diagnose illnesses and injuries more quickly and make it easy to schedule patients.

Monitoring applications

This type of application allows you to monitor your healthy lifestyle effectively. It helps to check metrics such as heart rate, diet, exercise, and sleep. Moreover, this app is handy for patients with heart disease or diabetes.

Information applications

Today, many healthcare professionals don't need to attend to all patients on hospital premises.  mHealth solutions help to take care of patients remotely. It allows doctors or nurses to monitor blood glucose levels, oxygen levels, heart rate, etc., and alert the patient to a potential problem or visit a doctor immediately if necessary.

IoT Adapters

The integration of IoT (Internet of Things) adapters using pendant devices and dial peers, together with cloud integration, ensures advanced reporting, monitoring service, and data analysis. Thus, doctors and nurses can control various conditions important for safe care in a more simple way.

How to monetize your mHealth apps

Based on the facts from Statista, the estimated value of the global mobile health market in 2019 was about $37 billion. Also, following some sources and research conducted by Accenture in 2018, 74% of users said technology is essential for managing their health.

Thus, when building an app or program, first you need to consider how the market, consumer, and related products work together to have a good profit later.

1. Market

Based on Liquid-State data and the IQVIA report, there were over 319,000 mHealth apps in 2019, almost double the number in 2015. The popularity of mHealth apps has grown significantly, even in the past few months. Fitness trackers and wearables are changing healthcare by providing users with data to track and monitor their health goals. Moreover, the mobile health market is expected to reach $212.6 billion by 2025.

2. Consumer

Today, digital technology is no longer perceived as an enemy, but rather as a friend. Patients and even doctors, hospitals, and insurance companies are turning to digital medical devices to improve efficiency and get reliable solutions.

3. Mobile health app

The use of mobile healthcare applications shows that such products are used to improve health, including monitoring and tracking, real-time communication with healthcare providers, remote patient monitoring, and other crucial tasks of a similar nature.

To generate income from your application , you can use several widespread methods, namely:

Free app with ads

Your users have access to all of the app's features, but they see targeted ads at intervals. The advertisers pay a certain fee for the ad views and clicks.

In-app purchases

In this case, many of your app's features are free, but users can buy updates or real-life services such as medical visits, supplements, or even prescription updates.

Subscriptions

This model is something between shareware or a paid model. The main difference is that in the case of a subscription, the payment is recurring. In this case, healthcare providers can use this model to remind patients to renew their subscription.

Sponsorship

This is one of the incentive-based models for using an app. In this case, users can convert points into real rewards. In the healthcare industry, this looks like a gold mine as it raises people's interest in using the app and helps organizations get data.

Technology has become an integral part of healthcare, and mobile health applications have a great impact on the future of medical research. With the growing use of smart devices, healthcare providers rely on health apps to make a diagnosis, determine treatment, and offer patient care much easier. Thus, app developers can work with healthcare professionals and users to build original and useful mHealth apps.

So, we guided you through the main mHealth apps' benefits, how it can affect modern healthcare today, and why it's handy for healthcare providers and specialists. Don’t miss the chance to create your own reliable and smart mHealth technology to save someone's life and significantly change healthcare practices worldwide.

With years of experience in the field, the Mentalstack team will be happy to help you turn your idea into a full-fledged mHealth app.

Don't hesitate — contact us now!

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