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When you should choose a native application for your business


Artem Kovalev




Feb 16, 2020

If your business needs a mobile application, you will most likely be faced with a choice — a hybrid or a native one?

Native applications are written separately for each platform. You need them as much as the operating systems your target audience uses. iOS and Android are the most popular platforms to launch your app in, and there is a native language for each platform (Swift and Objective-C for iOS, Java and Kotlin for Android).

A hybrid application is one solution for different platforms at once but when publishing a hybrid app, its JavaScript, C#, or Dart code is compiled through frameworks to native one anyway.

You can find lots of information about the differences between hybrid and native apps on the Internet. Someone delves into the topic and talk about the nuances of development, someone writes briefly in plain language. But how to decide what to choose if you are a customer? Let us to explain.

Native Application

Fast delivery of new functions

When building a native app you can start with an MVP and then just add features according to the scope of work. With a hybrid app you will have to wait for the framework updates to make changes or add something. You will have to implement the functionality by yourself or wait for the framework to change. It can take from 1 month to a year.

Advanced functionality

A native application can fully use the capabilities of a mobile device without any restrictions. For instance, it will be much more difficult to implement AR or voice assistant in a hybrid app. Also. There is a number of native libraries to deal successfully with Machine Learning and AI, AR/VR, image and video processing, complex calculations, maps, etc.

High performance

Since a hybrid app has a single codebase for multiple platforms, some issues may arise during the code generation phase such as processor overloading and lags, poorer animations quality, and the app itself may run slower or even crash. Besides, due to the increased load, the battery of the mobile device drains too fast.

Customary UX

Both IOS and Android have their own design principles that everyone needs to follow, so it's much easier to follow those rules if the app is developed specifically for one platform.

But not only UI should be clean and beautiful, it is also about the UX: there are some things that users got used to, things that they expect to work in a particular way, so you will need to customize your hybrid app accordingly. That takes time, as if you were to make designs from scratch for both platforms one by one. So it's not only time-consuming, it also may lead to some conflicts such as incorrectly displayed components. 


Internal purchases in iOS and Android go through Apple Pay or Google Pay, so you don't need to enter your card details every time you want to make a payment. A payment gateway for a hybrid app is performed through plugins, frameworks or SDKs. These cross-platform solutions are unstable because every change in native features requires the refinement of their hybrid counterparts. And it’s not so convenient to enter your credit card details manually every time.

Big plans for your app

Later if you’d like to optimize the speed of your hybrid application, you'll need to integrate some pieces of native code in it. It means that you will need a developer who knows all this environment well. There are tones of frameworks for hybrid apps but it's not so easy to find a right person to know all of them or at least the ones that you need.

Hybrid Application

Hybrid solutions are recommended for static apps with a limited number of users. All the cases listed above do not count if you need a blog or an application for local media.

If you still have questions or you cannot decide which solution is more suitable for your business, please contact us and we will certainly help you to make the best decision.

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