Elite

Mobile Development

About the project

Our client is an alcohol brands supplier and retailer came to us with a request to develop native iOS and Android app for brand promotion. The idea was to provide a customer with detailed information about a product using funny and interacting AR tools.
After fast scanning of a bottle label, an AR animated skull shows up to tell a customer a story about the product. After this, the customer could get an additional information about the products, such as recipes, youtube videos and other.


Project details

Since the design had been already built on the client’s side, our goal was to provide front-end and back-end development. The main technical challenge was to find a proper library for label recognition. Because all the bottles have different forms, not only flat ones, it was crucial to find the tools with an ability to identify labels from different angles with equal accuracy.
The other tricky thing was to make an animated character speak: we needed to match skull movements with the soundtrack in a way that the skull had literally began to speak.
As a result our partner got an engaging app with the naturally talking skull helping to attract and cheer up their customers.
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