Today we would like to tell you why you cannot do without a graphic designer on a project. We will provide you with the evidence why the application packed with the top-notch features, complex business logic and advanced back-end will fail right after the publishing. Fans of amateur handicraft will be unhappy.

Let’s start with defining who the designer is and what is his role in the project. Surely, you have heard of debates about excellent UX of a product or poor UI of a website. But what exactly do they mean? These constructive processes were often combined though they both are the part of the designing process. But still, they are completely different.

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.Milton Glaser

UX is more analytical and technical area. It assures that the use of elements on the screen is well-thought and user-friendly. Check how a New iPhone X Making UX-Complex. UI is closer to the concept of graphic design, i.e. graphic expression of an application or site and often one is followed by another.

In our opinion, UX and UI are among the most valuable components in present-day product development, both are crucial for success as they represent the product’s ‘face’. Today almost in every subject area we will find at least several successful players, they struggle for the user by possible and impossible means. The user has a choice and his requests increase accordingly – the product quality improves and advertising budgets run up. Among two applications with similar functionalities the one with a nice and user-friendly interface will benefit and sometimes users may prefer comfort to functionality.

If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.Michael Bierut

That’s why Mentalstack involves the designer in every project and application and site development starts with working out an efficient architecture and approval of a design. Interface projecting begins with modeling (UX), and then our designer proceeds to drawing and visual execution (UI). We use the latest professional design software only and guarantee the project quality and success.

Need some help?

Contact us at [email protected] and we will provide you with a guru of UI/UX design on your project. Give us a call at +1844.880.5473 and we will give you a solid plan how we will turn your idea into reality as a bonus.

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