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Virtual Reality for Brands: The Future Awaits

Virtual reality (VR) can be a pretty overwhelming concept, especially when you contemplate the major growth anticipated over the coming years. Analysts predict that VR-related software and hardware revenues could reach a massive $37 billion by 2020. If you combine this with the associated technologies, such as augmented reality (AR) and mixed reality, the global… Read more »

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How Big Data and Machine Learning Impact the Future of Marketing?

Data has been a cornerstone of marketing for many years; however, in more recent times, the sheer volume of data that is available to marketers has exponentially increased. While this is all well and good, the data that is available is largely unstructured. This means that the amazing insights it holds are often hidden and… Read more »