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Visual Weight & Direction

Every element on a web page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is attracted. These forces also appear to act on other elements, imparting a visual direction to their potential movement and suggesting where you should look next.

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Designer’s Imaginary Boundaries

We’ve come to a mutual opinion that it depends on a person. Some take rules and regulations as limits but others use these rules as their advantage and find ways to make their work more interesting and proficient.